Lead Management in terms of response time

The quick attention to generated leads is a key factor in the success of their management.

In past discussions we analyzed how the day of the week and the time of day affected the generated leads, now we are going to emphasize the amount of time we take to respond to the lead itself.

For this we will again use the results published by leadresponsemanegement.org and their studies done on the main factors that influenced lead management, thanks to the collected data of the 6 companies dedicated to online marketing.

Contacted leads on the first call

The study shows how the first five minutes from when the lead is generated are crucial to establish contact, keeping in mind that after those five minutes the probabilities of contacting the lead reduce drastically. After 40 minutes since the lead was generated, the probabilities of having contact are extremely low.

Contacted and qualified leads

While qualifying the lead before contacting them dramatically increases the rate of success (the lead becoming a client) throughout the whole time spectrum, the previous rule also applies here: qualifying and contacting a lead within the first five minutes is still crucial.

The conclusion is very clear, whether it is about having direct contact or qualifying the lead within the first 5 minutes the results will be effective. The thing to keep in mind is, the more attention given, the higher possibility of having a potential client.

Sources: leadresponsemanagement.org